Veganuary has set a new record for a second time this year! They got a record 400,000 people to sign up around the world this January the campaign has revealed in a Facebook post celebrating yet another milestone for both them and the vegan movement.
Based in the United Kingdom since 2014 the non-profit has had pre-vegans pledging to eat a plant-based vegan diet throughout the month of January as a sort of self-challenge that often results in people sticking with it and even finding animal rights.
In 2018 Veganuary had 170,000 pledges, in 2019 they had 250,000 pledges and on the very first day of Veganuary 2020 they had a massive 300,000 people pledging.
Those participating in Veganuary come from nearly every country in the world except for Eswanti (formerly known as Swaziland), Vatican City and of course North Korea, said Veganuary in a statement.
Many more people participated in Veganuary without signing the pledge and will likely continue their vegan journey past January and even learn about animal rights becoming ethical vegans in the new year.
Restaurants, food manufacturers, grocery stores and other businesses are catching on and taking advantage of the growing billion dollar a year plant-based vegan market going so far as to purposely launch new products and menus alongside Veganuary.
Veganuary spokesperson Toni Vernelli said:
“With the link between animal farming and the climate crisis making headlines nearly every day, we expected Veganuary 2020 to be the biggest yet, but it exceeded all our expectations. We applaud everyone who took part and encourage them to continue eating vegan food as often as possible.”
The UK itself has seen hundreds of new plant-based vegan food products launched as well as new plant-based vegan menus this January to meet Veganuary demand like fast-food Goliath’s like Burger King, KFC, and McDonald’s. The sales of which exceeded the companies expectations assuring more vegan products to come.
KFC in the UK itself sold over one million vegan chickn’ burgers the very first month they went on sale. The UK food delivery giant Deliveroo said that their orders for plant-based vegan food dishes had jumped an incredible 78 percent compared with the previous January’s figures from 2019.
At Tesco (UK grocery chain) the sales of Hellmann’s plant-based vegan mayo jumped almost 400 percent during the month of January thanks to Veganuary’s influence.
The record-breaking numbers of Veganuary this year are in part due to an expanded campaign that included a TV advertising campaign that aired on major TV networks in five different countries that of course included Sky News in the United Kingdom.
A huge congratulations to our friends over at Veganuary and all the hard work they put in this year and every year! We can’t wait to see all the new vegans you helped create this year joining our community! Thank you!