On January 2nd just in time to kick off a record breaking Veganuary KFC UK has launched a “Vegan Burger” that is made up of a “bespoke Quorn fillet, which is coated in the Colonel’s iconic Original Recipe herbs and spices…served with vegan mayonnaise and crisp iceberg lettuce, all within a soft-glazed bun”.
Take note also that KFC UK is reportedly taking care to not cross contaminate this new permanent vegan menu item with non vegan items. They are preparing it in a separate area.
Earlier in the summer of 2019 KFC UK tested a vegan chicken sandwich called the “Imposter Burger”. It also featured a Quorn fillet battered in the Colonel’s Original Recipe herbs and spices, vegan mayo, and lettuce in a glazed bun.
On June 17th they launched the “Imposter Burger” in a four week trial that sold out at all locations in only four days. Sales were estimated at 500 percent higher than any previous non vegan launches. KFC UK said they were “bombarded with pleas to bring back the vegan burger and make it available nationwide”.
Ira Dubinsky, Innovation Director at KFC UK and Ireland said: “The Colonel was all about welcoming everyone to his table – now vegans, flexitarians and our fried chicken fans can all enjoy the taste of our Original Recipe together. We’ve worked hard to perfect the flavor and make a Vegan Burger the Colonel would be proud of. It’s the flavor of KFC, just with zero chicken.”
Tony Davison, Head of Global Foodservice & QSR at Quorn, added: “The chance to co-create exceptional food with an iconic brand like KFC is a pleasure, to see the results launched with such enthusiasm is fantastic. The result does the Colonel’s recipe justice, truly transformational vegan food that KFC fans are going to love – a finger lickin’ vegan favorite.”
Dawn Carr, Director of Vegan Corporate Projects at PETA said: “We are delighted to have played a part in KFC’s journey to bring quick, affordable, vegan options to a new audience. There is no doubt this vegan burger will be a huge hit with the skyrocketing numbers of vegans, vegetarians, and flexitarians around the UK. Clucking marvelous!”
New burger who dis?— KFC UK & Ireland (@KFC_UKI) December 28, 2019
Coming 2nd January 2020. pic.twitter.com/hgx8mycAt4