It’s here and it’s vegan!
Reese’s who is owned by Hershey Company and Oreo who is owned by Mondelēz International have introduced a new limited edition vegan treat.
Both companies being in the “indulgent food” category have been trending downwards for some time and the companies both hope to boost sales with this vegan mashup.
Vice president of US Confection Marketing for Hershey Dan Mohnshine said, People have been asking for a partnership of this kind for a “number of years”.
Originally released in 2014 the cookie was “hugely successful”, according to vice president of Oreo US at Mondelēz, Michelle Deignan.
“What we have seen since 2014 is that consumers have been begging us to bring this product back,” she told CNN
Online pre-orders were available starting on August 18th and are set to hit store shelves this month in September for as long as supplies last and will then return permanently in January of next year.






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