The D-O-Double G is at it again handing out Beyond Meat Sausage patty sandwiches to customers in the latest commercial from the corporate giant Dunkin’.
It’s set to air sometime soon on television stations across the country. Dunkin’ debuted the new commercial on their youtube and website featuring the vegan plant-based sausage last November to advertise the launch of the Beyond Breakfast Sandwich.
Dunkin’ calls the Beyond Sausage Sandwich one of “its most significant menu introductions in recent brand history.”
While the sandwich is meat-free it’s not vegan. It comes with egg and cheese that must be subtracted when ordering to make a Beyond Sausage and English muffin sandwich that is a delicious plant-based vegan treat.
Last July Dunkin’ did a test of the sandwich throughout Manhattan in New York City. Like many plant-based product tests in 2019 (like Burger Kings Impossible Whopper) it was a blow out success, so much so, that they launched the sandwich at all 9,000 plus stores in November instead of waiting for their original launch in 2020.
Dunkin’ CEO David Hoffman hints at a larger future with Beyond Meat saying:
“I think this is going to be a partnership for years to come,”
Snoop worked with Beyond Meat twice back in 2019. The first was in February when he dished out Beyond Burgers at a pre-Grammy’s party and the second was in May when he served Beyond Meat Burgers from a food truck in the El Segundo neighborhood of California home of Beyond Meat.
Dunkin’ and Snoop Dogg are also doing a digital pop-up shop alongside the commercial going nationwide on television. The store will feature items for sale like the green tracksuit Snoop wore in the commercial, a beanie hat, and a bomber jacket.
All the items are to promote the Beyond D-O-Double G Sandwich which is the Beyond Breakfast Sausage sandwich on a glazed donut instead of an English Muffin.
“When I got the chance to work at Dunkin’ for the Beyond Sausage Sandwich launch, I got to thinking about what other Beyond Meat sandwiches we could create. Being around my favorite glazed donuts got me inspired, so today we are dropping The Beyond D-O-Double G Sandwich at Dunkin’ restaurants nationwide,” Snoop Dogg said in a statement.
There’s no word when the commercial will air or when they will finally start offering vegan donuts but we’re crossing our fingers with hope.
With these vegan plant-based alternatives saving an estimated 250,000 animals in 2019 we are sure that number will more than double with all that’s to come in 2020.